
These wallets are extremely user-friendly, in contrast to standard Web3 wallets, which can be a little difficult to get used to at first. You can easily start using embedded wallets even if you are new to Web3 services or want access through any authentication method. For instance, you can access blockchain services directly within your [Web3 and WordPress sites](https://plugins.miniorange.com/wordpress-web3-suite) just by using your email address or by logging in with your social media account. This integration significantly makes it easier for WordPress users to dive into the [Web3 ecosystem](https://www.miniorange.com/blog/web3-ecosystem/).

&nbsp;
These wallets eliminate the stress of complicated things like private keys or remembering weird phrases. They are made to be user-friendly, helping more people feel comfortable jumping into blockchain services.

## Here's the main difference between an embedded wallet and a traditional [Web3](https://www.miniorange.com/web3/) wallet:

&nbsp;

| **Features**    | **Embedded Wallet**    | **Traditional Web3 Wallet**     |
|--------|-------------------------------------------------------|-------------------------------------------------------|
| **User Experience**  | Designed for frictionless use within a specific platform, it offers enhanced user experience and convenience.  | Requires navigating multiple platforms or interfaces. |
| **Accessibility**  | Accessible through the host apps, eliminating the need for a separate app. | Requires signing into a specific wallet application.  |
| **Security**  | Security measures in conjunction with the host application's standards. | It depends on the wallet provider's protocols. |
| **User Onboarding**  | Can use existing user accounts and data from the host app. | It requires setting up a new account or wallet from scratch. |
|**Customization**  | Highly customizable to fit the host app’s context. | Limited customization options for users. |

Embedded wallets are extremely user-friendly, in contrast to standard Web3 wallets, which can be a little difficult to use at first. You can easily start using embedded wallets even if you are new to Web3 services or want access through any authentication method. For instance, you can access blockchain services with these wallets just by using your email address or logging in with your social media account. 

These wallets eliminate the stress of complicated things like private keys or remembering weird phrases. They are made to be user-friendly, helping more people feel comfortable jumping into blockchain services.


## How do Embedded Wallets work? {#how-wallets-will-emabedded}

[Authentication in Web3](https://plugins.miniorange.com/web3-wordpress-login) is different from what we are used to on regular websites. Instead of usernames and passwords, Web3 uses special codes and blockchain technology to confirm who you are. This makes it super secure, as these codes are really hard to steal or copy unless someone has direct access to your account.

&nbsp;

Embedded wallets make using decentralized apps easy and smooth. They simplify the authentication process by integrating these cryptographic functions directly into the user interface of applications. 


&nbsp;

Users can authenticate their identities and approve transactions with a single click, eliminating the need for complex password systems or third-party authentication services. This not only streamlines the login process but also significantly reduces the risk of phishing attacks and identity theft.

## Let's see how Embedded Wallets work: {#how-embedded-works}


- **Making a Secret Key:** After setting up your embedded wallet, it creates a special secret key right on your device, which works like a secret password.

&nbsp;

- **Splitting the Key:** This secret key is then divided and connected to things you use, like your device, encrypted and stored in Amazon KMS, and encrypted by user authentication and stored in Web3 server. This makes everything more secure.

&nbsp;

- **Built into dApps:** The wallet is built right into the decentralized apps, so you don't have to bother with separate wallet apps.

&nbsp;

- **Getting Back In:** If you ever lose access, there's no need to panic. You can put your secret key back together using your email or a linked device and get it back into your wallet.

&nbsp;

So, embedded wallets simplify using blockchain by making everything more secure and straightforward.

## Benefits of Embedded Wallets {#benefits}

Embedded wallets are making it easier for everyone to use the new, decentralized internet.

**Here's why they're great:**

&nbsp;

**1) Making things easier for users**

Embedded wallets make it super easy to use apps that run on dApps. You don't have to remember tough passwords or go through annoying login steps. Instead, you can use just one wallet for everything and log in using your email or social media, just like you do on other websites. This makes dealing with blockchain-based apps a lot simpler.

&nbsp;

**2) Transition from Web2 to Web3**

Embedded wallets play a crucial role in the transition from Web2 platforms to Web3. They simplify the complexity of blockchain interactions for average users, making it easier for Web2 users to start engaging with Web3 applications. 

&nbsp;

**3) Better security**

These wallets are safer because they use more steps to log in, making them extra secure. They use special blockchain technology and secret codes, which makes them much more secure than usual ways of checking who you are. Also, because everything is done inside the app itself, it's really hard for hackers to get in the middle and steal your information.

&nbsp;

**4) No more extra costs**

Now, with special wallets built in, you can use apps on the blockchain without those annoying extra charges (known as gas fees) that can vary and pile up. This makes working with blockchain way easier and nicer for everybody.

&nbsp;

**5) Better Control and Privacy**

Embedded wallets let users be in charge of their online identities and private information. Unlike usual websites where your information is kept on big servers owned by companies, embedded wallets make sure you keep control of your data. This makes your private information safer and gives you more freedom.




## Conclusion {#Conclusion}

As we move from [Web2 to Web3](https://plugins.miniorange.com/web3-for-web2-users), having wallets that are easy to use and secure will become super important. Embedded wallets are key for businesses that want to make sure their users have a great time on Web 3. Their ability to combine enhanced security with a superior user experience makes them an essential component of the Web3 infrastructure. 

By providing a secure, seamless, and user-centric approach to online interactions, embedded wallets are not only transforming the way we access digital services but also empowering users with greater control over their digital lives. As we venture deeper into the Web3 era, the potential of embedded wallets to redefine our online experience is both immense and exciting.

## Ready to Dive In?
Contact us at [info@xecurify.com](mailto:info@xecurify.com) to check out our embedded wallet solution to navigate the dApp landscape with ease.

## Reference: {#reference}
- [What are embedded wallets](https://blog.thirdweb.com/what-are-embedded-wallets/)
- [Embedded wallets can work with any authentication methods](https://blog.thirdweb.com/changelog/embedded-wallets-now-work-with-any-authentication-method/)



Embedded wallets are powerful digital wallets that fit right into your existing platforms, applications, or websites, providing users with a smooth and frictionless Web3 experience. Unlike traditional crypto wallets, embedded wallets make it easier for you to do transactions, prove who you are using Web3 Authentication, access blockchain services, and manage your digital assets without leaving the platform or going through complex blockchain interfaces.

Embedded Wallets for Web3 Authentication


### How to secure ASP.NET with your Ethereum account {#how to secure ASP.NET with ethereum account}

A common problem that arises when using Decentralized Applications (dApps), or other services that function on a blockchain, is being able to quickly and securely authenticate a user so they can log in with ease.

In this article, we’ll take a deep dive into all things web3 and explore how you can access blockchain-based services using your cryptocurrency account as an authentication tool. The main component necessary to accomplish this is an API layer that serves to exchange the user’s credentials. Let’s take a look at how we can do that.

### What is a blockchain? {#what is blockchain}
In simple terms, a blockchain is a digital ledger that contains records of transactions in ‘blocks’. Unlike traditional ledgers that are stored and maintained in one location by a centralized administrator, this ledger is decentralized and distributed across multiple computers.

The advantage of using such a blockchain compared to centralized systems is primarily the ability to verify and audit transactions independently, at a low cost, and with a high degree of fidelity. This is mainly because any independent record or block cannot be accidentally or maliciously altered without altering all subsequent ‘blocks in the chain’.

### What is a cryptocurrency? {#what is cryptocurrency}
A cryptocurrency is a digital commodity, security, or currency that is designed to work on a distributed, decentralized network rather than a central authority like a bank or government. In this case, it refers to a blockchain that operates on a peer-to-peer network.

The name cryptocurrency comes from the fact that it is secured using cryptographic algorithms. Since the currency is on a distributed ledger, where every person has access to a record of every transaction, encrypting the data is a necessity.

### Types of cryptocurrencies in the market
- **Bitcoin**: The first, most well-known, and most widely used cryptocurrency is Bitcoin. It also has the highest market capitalization of all cryptocurrencies by far, crossing over $800 billion in 2022. Various examples of decentralized digital currencies emerged following its creation. However, Bitcoin stayed at the forefront, growing significantly in popularity in 2017 and exploding in 2022.
- **Ethereum**: The second most popular and second-largest cryptocurrency by market capitalization is Ethereum. Released in 2015, it stood out among over a thousand other cryptocurrencies due to its unique feature of smart contracts. We’ll talk more about Ethereum in detail in the next section
- **Tether**: Tether is unique in that its value is fixed to that of the US Dollar. Such a cryptocurrency is called a stablecoin. This may attract some traders who are concerned with the volatile nature of other currencies that tend to rise and fall substantially over a short period. However, Tether’s main function is that of a medium when traders wish to move from one cryptocurrency to another.
- **Binance Coin**: Binance is the 3rd largest cryptocurrency by the price of an individual coin and the 4th largest overall by market capitalization. It is issued and managed by Binance, the largest cryptocurrency trading exchange in the world. Although it can be used for purchasing a variety of goods and services, it has been banned in some countries.
- **USDC**: USD Coin is another example of a stablecoin whose value is fixed to that of the US Dollar. However, unlike Tether, it is claimed to be fully backed by dollars held in reserve, which are also regulated by US institutions. This makes it seem safer and more reliable than its alternatives.

### Ethereum
We talked a bit about Ethereum above, but let’s look at everything this cryptocurrency offers. Ethereum was conceived in 2013 and released in 2015. This is relatively late, compared to other early currencies like Bitcoin. However, it has still achieved massive success in a short time, owing to its unique ability to offer a wide range of functions across a variety of applications.

**Cryptocurrency**: To make it easier to distinguish between the technology and the actual currency itself, the former is called Ethereum while the latter is called ether. Therefore, ether can be used to pay for goods and services, provided it is accepted in that particular market. To do so, you require a digital wallet, which generally represents the address to which your money is tied.

**Smart contracts**: A smart contract is generally just a program that automatically runs when a contract’s conditions are met. They can also be classified as a type of Ethereum account, ones that have a balance and can send transactions over the network. However, they are not individually controlled. Rather they strictly adhere to the code and run as programmed.

**Decentralized applications**: Unlike regular mobile apps that function on centralized servers that belong to and are operated by particular companies, decentralized applications (dApp) run on a peer-to-peer (P2P) network that is based on a blockchain. Ethereum powers these apps to perform tasks, much like a regular app, such as playing games, investing, performing transactions, or making use of certain services that you regularly would.

**NFTs**: Non-Fungible Tokens (NFTs) are unique, and therefore non-interchangeable, tokens or units of data that are tied to and represent certain digital assets. These tokens are stored on a digital ledger using blockchain technology, the same as Ethereum or other cryptocurrencies. Therefore, NFTs can increase or decrease in value and can be traded on the market. The value of NFTs is directly tied to the perceived value of the audio, video, or image files that they represent.

**DeFi**: Decentralized Finance (DeFi) comprises a variety of financial applications and instruments that ‌compete with legacy digital payment methods. It is aimed at removing middlemen and financial intermediaries that are commonplace in centralized systems. DeFi also makes use of smart contracts. This is the reason ‌most decentralized finance applications are built on top of Ethereum.

### Benefits of Web3 authentication to ASP.NET
Now, let’s consider a situation where you want to use your Ethereum account as user credentials to log into a decentralized ASP.NET app. The idea is to issue a JWT token in exchange for the user’s credentials.

However, instead of forcing the user to make a transaction, we could instead require them to sign a text message using their private key. Web3 authentication allows you to do this. Take note that, for this to work, you need to be signed in to your account.

**The benefits of this method are:**
- **No transaction required**: Using web3 authentication means the user won’t have to make a transaction every time they want to log in to the ASP.NET app. Therefore, this saves them resources that would otherwise be wasted just for performing a simple authentication process.
- **Faster authentication**: The user doesn’t have to wait long for the authentication process to complete. All they have to do is click a single button while logged into their Ethereum account.
- **Privacy**: If users are forced to perform a transaction to log into their ASP.NET dApps, their login operations become permanently public and part of the Ethereum blockchain. This is not the case with Web3 logins, which also indirectly reduces the overall size of the cryptocurrency.
- **Simple-to-use**: Another benefit of Web3 auth is that it doesn’t need you to enter your ASP.NET app’s username and password or use an external authentication service. Instead, it is the same mechanism used to log you into your Ethereum account, making it safe and easy.

### Tokens for securing REST APIs
The JWT (JSON Web Token) is an open standard extension of OAuth 2.0 for creating access tokens that assert certain claims.

JWTs can be used in a variety of different scenarios, compared to API keys and OAuth tokens that are always used to access APIs. One reason for this is that it can store just about any type of data. It, therefore, excels in combination with OAuth

**Functions of a JSON Web Token:**
- Authentication: When a user logs in, a JWT is returned and stored in local storage or as a cookie. This is the most common function of a JSON Web Token. It is similar to how a JWT will be used to authenticate a user after they log into their Ethereum account.
- Information transfer: JWTs can do more than just authenticate a user. They can securely transmit information between two endpoints. This is the other part of our use case that’s relevant. Since we require the user to sign a text message using their private key, the token can carry this information as well and allow the user to get authenticated.

### Additional Sources
- [Web3 Wallet login & NFT-based restriction](https://plugins.miniorange.com/web3-wordpress-login)
- [Single Sign-On (SSO) into Shopify using Web3/Crypto Wallets](https://plugins.miniorange.com/web3-sso-shopify)

How to secure ASP.NET with your Ethereum account


[Web3](https://plugins.miniorange.com/web3-sso-shopify) is a concept to develop the decentralized web as internet 3.0 with the help of blockchain technology. This blog is written for everyone who wants to know how the Web3 concept will change the eCommerce world forever. Web3 is a completely decentralized network, utilizing peer-to-peer protocols. The network will enable users to interact with each other without having a middleman or central server in their architecture. This will allow people to retain greater control over their own data.

![SSO into Shopify using crypto wallets - what is web3](/blog/assets/2023/shpify-store-ecommerce-migration.webp)

### How to login using Crypto wallets in Shopify and use cryptocurrencies for checkout without requiring to remember username and password. {#how-to-login-in-crypto-wallets}
Shopify as a leading eCommerce platform has embraced the latest technologies to make shopping easier and more convenient for customers. With the help of our Shopify Web3 Single Sign On Application, we enable users to login securely to the Shopify Store using Crypto Wallets like MetaMask, Trust Wallet, Wallet Connect QR code or any EVM Compatible Wallet and other Web3 compatible Crypto Authentication methods.

### What is the need of integrating Crypto Login and accepting Crypto payments on your Shopify Store? {#integrating-crypto-login}
There are many cryptocurrencies, blockchain and decentralized applications that are attempting to get into the eCommerce business by creating new platforms or adding cryptographic payment methods to current ones. With this changing eCommerce world, don’t fall behind and let your business get affected by not accepting cryptocurrencies (soon to become the most common method of accepting payments online). Using our Shopify app integrate crypto possibilities like login and authentication using crypto wallets and enable payments cryptocurrencies via and more. The era of Crypto has just begun but it is always good to get an edge over your competitors and add such features for your store that can help in giving a better experience for your customers.

![SSO into Shopify using crypto wallets - key features and need of integrating Crypto Login](/blog/assets/2023/features-web3.webp)

### Key features of the Web3 Single Sign-On Application {#key-features}

- **Seamless Single Sign-On Login**

Securely Login using Crypto Wallets like MetaMask, Trust Wallet, Wallet Connect QR code or any EVM Compatible Wallet without having to wait for acknowledgement from the Service Provider. Crypto Login being the most secured method of authentication, doesn’t even require any access code or one-time password for the authentication process.
&nbsp; 
- **High Availability** 

Our application is completely based on a decentralized technology which has a very high uptime as it is based on the Peer to Peer (P2P) protocol. Which is completely independent of the service provider’s server. Ensuring very high availability of SSO services.
&nbsp; 
- **Blockchain Technology** 

Our application utilizes the most reliable yet most secure Blockchain Technology to secure your data. Take full advantage of our blockchain-based security which is a protocol that is virtually impossible to break. Your information will always remain safe and secure.
&nbsp; 
- **Support for Multiple IDPs including Shopify as IDP** 

Enable SSO for users stored in different IDPs along with the support for Web3 Login. Our application support SSO for users stored in multiple IDPs along with the support for Cross Protocol i.e your Service Provider and Identity Provider can have different Authentication Protocols. You can also configure one of your Shopify Stores as an Identity Provider and enable SSO for users stored in that Store to other Shopify Stores or Websites in your business architecture.
&nbsp; 
- **Enable One-Click Login** 

Enjoy benefits like one-click login without requiring reauthentication to all the SSO integrated websites/applications. Collect user’s information post login and automatically assign tags to users based on the CryptoWallet being used. Our application also supports SSO for Headless websites including Shopify Headless Stores, which allows users to purchase products and checkout from any headless website or headless store using their Shopify credentials. Map attributes like first name, last name, tags etc. from your IDP to Shopify customer profile fields.
&nbsp; 
- **Simple and easy to use UI supporting custom requirements** 

does not require user onboarding hence minimizing the user authentication flow. With our clean UI easily set up the crypto integration with your Shopify Store in few minutes. We support all sorts of complex and custom requirements in our applications. Contact us at info@xecurify.com for any queries, requests or product demos.
&nbsp; 

### Additional Rssources {#additional-resources}
1. [Web3 Single Sign On (SSO) Login Solution for Shopify](https://plugins.miniorange.com/web3-sso-shopify)
2. [Shopify Single Sign On (SSO) Solution](https://plugins.miniorange.com/shopify-single-sign-on)
3. [Checkout more security solutions for Shopify](https://plugins.miniorange.com/shopify)
4. [Checkout more about miniOrange as Identity Provider](https://miniorange.com/)
5. [Click here to download the Shopify Single Sign-On App](https://apps.shopify.com/single-sign-onsso)
6. [Click here to know more about Web3 authentication](https://plugins.miniorange.com/web3-wordpress-login)

Login to Shopify using Crypto Wallets like MetaMask, TrustWallet, Wallet Connect & enable Web3 based Login using Single Sign On-SSO for Shopify Plus & Non-Plus.

Shopify Web3 Login using Single Sign-On (SSO)


## How does Wallet-less Onboarding work for CMS Platforms? 

Wallet-less Onboarding is the process of **creating new users on a blockchain-based platform without the precondition of owning a crypto wallet**. This provides numerous benefits for any Web3 project. The traditional Web2 login methods can now be used to onboard users. Let your users sign up and login in the familiar Web2 way, using username and password. This promotes easy, wide scale and swift adoption of blockchain technology – which is the greatest concern in the Web3 landscape.


Use [**miniOrange’s Web3 solutions**](https://plugins.miniorange.com/wordpress-web3-suite) for numerous CMS platforms (WordPress, Joomla, Drupal, Shopify etc) to bring the power of Wallet-less Onboarding and blockchain to your website. Our security products are already renowned in the Web2 space, and now we are bringing the same security to your website in the Web3 space.


If you are looking for a login and authentication solution for your website, our Web3 Authentication and Token Gating plugin is perfect for you. This plugin gives you great flexibility in managing user onboarding in a safe and efficient way. You can implement a Crypto Wallet Login or a Wallet-less Login using this plugin. We even give you the option to force Crypto Wallet Login for first time users.

![How does Hybrid Custody work for CMS Platforms](/blog/assets/2023/walletless-onboard-jurney.webp)


### How does Hybrid Custody work for CMS Platforms? {#how-does-hybrid-custody-works}

Hybrid Custody is a state of crypto custody in which user’s blockchain assets are managed by the platform (app custody) and themselves (self-custody) both. This means that the **application performs all blockchain transactions** on the user’s behalf, simplifying the user experience tremendously, while the user maintains ownership of the blockchain assets and can claim these at any time using a self-custody wallet.

It is not only that the user can claim ownership of their app wallet, they can use both their app wallet as well as their self-custodial wallet to manage their assets. A user does not have to choose between one of the two, he can use both. Therefore, if your users wish to continue using their blockchain assets on your platform, they can do so, while at the same time utilizing these assets on external platforms via their self-custodial wallet.

This is achieved by **account abstraction and account delegation**. Through these techniques, the user can delegate access of their app wallet to their self-custodial wallet. This enables them to retain true ownership of their blockchain assets while also maintaining full functionality within the app ecosystem.



### Advantages of Wallet-less Onboarding and Hybrid Custody {#advantages-of-wallet-less-onboarding}

- **Accessibility:**  Wallet-less onboarding enables a wider audience to participate in the blockchain ecosystem, including those with limited technical expertise.

- **User-friendly Experience:** Users can engage with the platform using familiar authentication methods, leading to a more intuitive and less intimidating experience.

-  **Reduced Risk:**  With hybrid custody, users benefit from the security of self-custody while enjoying the user-friendly interface of third-party solutions.

- **Enhanced Adoption:** By removing the barrier of complex wallet management, CMS platforms can attract more users and accelerate mainstream adoption of blockchain technology.
Innovation: Wallet-less onboarding and hybrid custody pave the way for new use cases and innovations within the blockchain and CMS space.

### Conclusion {#conclusion}

The integration of wallet-less onboarding and hybrid custody into content management systems is a significant step toward democratizing blockchain technology. By simplifying the user experience and providing secure yet accessible custody solutions, these innovations have the potential to reshape the way we interact with blockchain-based platforms. As the blockchain landscape continues to evolve, wallet-less onboarding and hybrid custody represent a critical bridge between security and usability, fostering a new era of user-friendly blockchain adoption.

### Reference links  {#reference-links}

1. [1. WordPress Web3 Authentication](https://plugins.miniorange.com/web3-wordpress-login)
2. [2. Crypto wallet login & NFT token gating for Joomla](https://blockchain.miniorange.com/crypto-wallet-login-and-nft-token-gating/joomla/)
3. [3. Crypto wallet login & NFT token gating for Drupal](https://blockchain.miniorange.com/crypto-wallet-login-and-nft-token-gating/drupal/)





Blockchain technology has disrupted various industries by offering decentralized and transparent solutions. However, the intricacies of managing wallets and private keys have been a barrier to entry for many potential users. Wallet-less onboarding and hybrid custody aim to eliminate these barriers while maintaining a high level of security.

Wallet-less Onboarding and Hybrid Custody for your CMS


### Benefits of Web3 Analytics {#benefits}

- **Track User based on Wallet Address:**
    
    Crypto wallet login to a website can be tracked by storing the wallet address in a database. The crypto wallet address stored in the database can be used to track and monitor the online presence on the website by its owner.

- **Store User Information:**

   During the crypto wallet login to the website process add input fields for the user to fill in the basic information. The basic user information can be associated with the wallet address and stored in the database which is highly beneficial for eCommerce stores.

- **NFT Analytics:**

    NFT token gating or NFT authentication allows the website owner to restrict access to content on the page based on NFT ownership/holdings in the crypto wallet. On successful NFT authentication, the website owner can track data linked to NFT for analytics.

- **Tracking for domains:** 

    NFT tokens gating can be done for Education, Media, Video, and Audio website. Analytics like recording the time user has watched videos, education classes, and tutorials and ADs can be done through the NFT owned during the NFT authentication process.

- **AD tracking based on NFT :**

    NFT token gating allows access to restricted Videos and Audio and ADs are common and prevalent in these Media types. Based on the Wallet Address the time for which AD is watched can be tracked. Similarly, the AD time for which is watched can be tracked by the NFT.

- **Give Out NFT:** 

   Track user by Wallet Address stores in the database and NFT token used for authentication. Depending on Advertisements (Ads) watched NFT are given/gifted. Other benefits such as discounts and coupons can also be assigned.

### Track users based on Crypto Wallet Address {#tract-users}

Users can log in to the website by Crypto Wallet and the Wallet Address can be stored in the database for Analytics. Track the user activity on the Website, Education Portal, User Profile, and other Domain Pages based on the Wallet Address stored in the database. During the Login with Crypto Wallet process add Input Field for a user to fill in. Store the Wallet Address (Login process) and the user data in the database and use it for analytics. The wallet address used for the website can be used to deduce multiple results and is suitable for the data analytics process.

### Analytics based on NFT ownership {#nft-ownership}

The website owner can restrict access to content on the website, user profile, video, and audio pages and give access based on NFT ownership. Additionally, roles can also be assigned to the user with NFT owned/held in the wallet. In NFT-based analytics, the user can access the restricted content based on NFT ownership, but the NFT can be tracked to monitor the user. Monitoring and Tracking user on websites based on the NFT restriction is a flawless way for analytics. If users hold specific NFT for a defined period, they can have certain benefits such as discounts and coupons to apply. Similarly, the user's activity on the restricted website can be monitored based on the NFT used for access.

### Store User Information associated with Wallet Address {#store-user-information}

Users can connect their crypto wallet to their website and user profile and the connected wallet address can be stored in a database. Additionally for analytics purposes when a user does a crypto wallet login to the website a form with multiple input fields can be added. The user-inputted information in this form can be tied to the wallet address. Based on the analytics for the  Crypto Wallet address and referring to the information such as Gender, Geographical Location, Age Etc different decisions can be taken.


### Advertisement Tracking based on Web3 {#tracking}

Connect Wallet to the website and give access based on NFT owned. The wallet connected can be used to Track the time period for which the user has viewed an Advertisement(Ad). Similarly, the NFT used to get access to restricted content can be used to Track the time for which a user has watched an advertisement (Ad). Based on this AD analytics users are gifted/compensated with NFTs.

### Compensate users in NFT tokens for viewing Advertisements (Ads) {#nft-tokens}

Website and platform owners can block Ads on their platforms and allow flawless streaming to their users. This thought leads to an effective method to popularise your NFTs. Compensate user who watches Advertisements (Ads) with native NFTs. This allows users to view ads of their own will. If a user watches an Advertisement for a certain amount of time then he will be gifted/given NFT tokens as a reward.













Web3 technology has assisted us to move towards a decentralized web with benefits like faster transactions, security from black hat activities, and data manipulation. With the introduction of crypto wallets and NFT major advances have been achieved in the Analytics ecosystem. When users connect their crypto wallets to the website store their wallet addresses in the database. Additionally, NFT owned in a specific wallet can be tracked for analytics.

Web3 Analytics 


Trust and privacy are the two main things internet users demand these days. With numerous instances of hacking and data breaches making headlines each day, people are slowly losing confidence in the traditional authentication methods that require users to log in using their usernames and passwords.

To address this issue, many online users as well as businesses are now shifting to [Web3 authentication](https://www.miniorange.com/web3/), or Web3 Auth. It’s a new, more secure login solution that can drastically **improve user trust, simplify authentication, and lower the risks of data breaches and identity theft**.

&nbsp;

Let’s explore in detail what exactly Web3 authentication is, how it works, why it’s different from traditional Web2 authentication, its types and benefits, and more.

## What is Web3 Auth? {#what-is-web3}

Web3 auth is one of the **most secure and controlled methods** to verify a user's identity on the internet. Powered by blockchain technology, Web3 auth uses digital wallets and cryptography that could potentially replace traditional username and password logins.

&nbsp;

It also comes as a strong security solution that can help **protect user data and prevent unauthorized access**. Businesses and crypto investors can largely benefit from Web3 Auth, as it could **simplify customer verification, and onboarding, and reduce the risk of fraud**.

## How Does Web3 Authentication Work? {#how-web3-works}

Web3 authentication transforms the way users log in to websites using cryptographic techniques. Here’s a step-by-step working of Web3 Auth:

&nbsp;

**1. Setting Up Your Wallet:** First, the user needs to install a digital wallet like Chain App or CoinBase Wallet and create (or import) an account with private and public keys.

&nbsp;

**2. Log-In Request:** During website login, users can choose their preferred digital wallet and grant permission for a website to access their public key.

&nbsp;

**3. Verifying Your Identity:** The website then sends a special message that the user needs to sign using their private key. 

&nbsp;

**4. Access Granted!** Once the website verifies your signature using your public key, it knows you're the rightful owner and grants you access.

&nbsp;

**5. Secure Interactions & Transactions:** The user can now interact with the website securely, including making transactions on the blockchain.

&nbsp;

(Click this [**link**](https://www.miniorange.com/blog/web3-ecosystem/) to learn more about how Web3 Authentication works)


## How is Web3 Auth better than Web2 Auth? {#how-web3-better-than-web2}

Unlike traditional Web2 logins, Web3 Auth doesn't store your data on a central server. It uses blockchain technology and digital signatures to verify your identity, keeping your information safe from breaches and putting users in control of their credentials.
 
&nbsp;

Compared to Web2 Auth, Web3 Auth provides **better control over digital identities, with granular control over the data stored with applications**. This becomes increasingly beneficial for businesses, as it adds an extra layer of trust and helps them meet regulations related to data privacy and security. 

## Web2 Vs Web3 Authentication {#web2-vs-web3}

| Feature                 | Web2 Authentication                                        | Web3 Authentication                                                                 |
|-------------------------|------------------------------------------------------------|-------------------------------------------------------------------------------------|
| Authorization Model     | Is based on username and password                          | Is based on public-private key pairs or decentralized identifiers (DIDs)            |
| User Data Storage       | Centralized servers                                        | Blockchain storage solutions                                                        |
| Security                | Vulnerable to data breaches and phishing attacks           | Secure against data breaches and phishing attacks                                   |
| Interoperability        | Limited interoperability between different services and systems | Easy interoperability across different systems and services using standardized protocols |
| User Experience         | Familiar interface for users accustomed to traditional web applications | It may require additional steps for users to understand and manage their digital identity |

## Types of Web3 Authentication {#types-of-web3-authentication}

There are several types of Web3 authentication methods on the market, each with its own advantages and disadvantages. Here are some of the popular ones:

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- **Wallet-based login:** This is the most common Web3 Auth method, in which a user’s crypto wallet is connected to user’s application to verify ownership of a particular public key.

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- **Decentralized Identities (DIDs):** DIDs are a new way to manage user’s identity online. They function like an independent identifier, separate from any specific platform, and gives users more control over their data. 

&nbsp;

- **NFT-Based Authentication:** Similar working to token-based authentication, this method uses non-fungible tokens (NFTs) that link access rights or identities to unique digital assets.

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- **Multi-Factor Authentication (MFA):** Combining Web2 auth with blockchain-based verifications, [Multi-Factor Authentication](https://www.miniorange.com/products/multi-factor-authentication-mfa) gives enhanced security due to multiple layers of verification, making unauthorized access more difficult.

## Benefits of Web3 authentication {#benefits}

**Stronger User Verification:**

Web3 Auth uses cryptographic keys to verify user identity. This reduces the risk of unauthorized access to your online accounts and prevent data breaches. 

&nbsp;

**Smoother User Experience:**

It lets you log in to different apps with a crypto wallet, making the login process simpler and faster. This can help businesses keep their users engaged and coming back for more.

&nbsp;

**Universal Digital Identity:**

Creates a unified digital identity that can unlock dApps that reward users with specific NFTs or tokens and grow communities.

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**Exclusive Features with Tokens:**

Grants access to special features based on tokens that users hold. This creates a more engaging experience and new ways for companies to capitalize on the decentralized space.

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**Enhanced Privacy:**

With Web3 Auth, you can choose what information to share with dApps. This allows for anonymous interaction, protecting sensitive personal details.

## Real-World Applications of Web3 Auth {#application-of-web3-auth}

**1. Financial Institute**

&nbsp;

Web3 authentication could revolutionize how sensitive information is handled in the financial sector, providing a secure framework that enhances customer trust and complies with strict banking regulations. Some applications of Web3 Auth in banking are:

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- **Smart Contract Integration:** Financial institutes can use Web3 Auth with smart contracts to automate and secure banking transactions. For instance, certain transactions can be completed only after multiple verifications, reducing fraud.

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- **Cross-Border Services:** Cross-border services involve rigorous identity verification procedures. Web3 Auth enhances security and user convenience in cross-border services by utilizing blockchain technology. This eliminates the need for traditional authentication methods and lowers the risks of identity theft and fraud.

&nbsp;

**2. Digital NFT & Gaming**

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With the gaming and digital NFT space growing, Web3 Auth has found its place as the preferred solution for user verification on these platforms. Here are some of its uses:

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- **Proof of Ownership:** By combining Web3 Auth with NFTs, collectors, and artists can securely sign in and manage their digital assets without revealing sensitive personal information.

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- **In-game Asset Control:** Gamers can use Web3 Auth with NFTs to own unique in-game items (like skins, characters, and tools) and facilitate secure login and management of these assets across various gaming platforms without the need for multiple credentials.


## Why Web3 Auth is the future? {#web3-auth-is-future}

Web3 authentication could significantly improve the way you interact with digital services in the future. In fact, companies like Starbucks, Salesforce, Nike, and JP Morgan have already switched to Web3 in the year 2024. 

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Speculating this move, Web3 Auth could soon become the norm, offering a more secure, private, and user-centric way to interact with the online world. It will empower users and foster a more secure and trustworthy internet. 

### Ready to switch to Web3 Authentication? 
Try miniOrange Web3 Authentication, our decentralized, and user-controlled authentication solution that increases security, and privacy, and offers a much better user experience to your customers online. 

&nbsp;

Contact us at [info@xecurify.com](mailto:info@xecurify.com) to book an appointment with our Web3 Auth experts today! 


The WordPress Web3 Authentication Plugin provides a secure and decentralized login experience for your WordPress site, leveraging various crypto wallets such as MetaMask, Phantom, Trust Wallet, Wallet Connect QR code, GameStop, Pera, Ledger, Trezor, and any EVM-compatible wallet. This plugin also supports WordPress NFT token gating, ensuring compatibility across multiple blockchains like Ethereum, Polygon, Solana, Loopring Layer 2, Algorand, and other EVM-based blockchains, resulting in a seamless and secure user experience

Web3 Authentication: The Future of Secure Logins

## Building Trust and Monetizing Content in Your Web3 Ecosystem

### 1. Web3 Authentication: The Foundation of Trust  {#web3-authntication-plugin}

The Web3 ecosystem starts with [Web3 Authentication](https://plugins.miniorange.com/web3-wordpress-login), which provides a secure and private way for users to access their accounts. Instead of traditional usernames and passwords, Web3 Authentication leverages blockchain technology and cryptographic keys. Users can sign in by digitally signing transactions, ensuring a seamless and highly secure authentication process. Supported by a range of hot and cold wallets, Web3 Authentication guarantees user trust and data security.

### 2. Token Gating: Monetizing Exclusive Content {#token-gating-plugin}

Token Gating adds an extra layer of authenticity to your Web3 ecosystem by controlling access to digital content or services using non-fungible tokens (NFTs) and cryptocurrencies. Users must own a specific NFT to access exclusive content or services, with ownership verified on the blockchain. Popular for art, collectibles, and virtual real estate, creators can monetize their content by selling NFTs and offering exclusive access.

### 3. NFT Marketplace: Unlocking Digital Creativity  {#nft-marketplace-plugin}

An [NFT Marketplace](https://plugins.miniorange.com/wordpress-nft-marketplace-creator-wp-nft-maker) is the heart of your Web3 ecosystem, allowing users to create, buy, sell, and trade unique digital assets as NFTs. These marketplaces are built on blockchain technology, ensuring the authenticity and ownership transfer of NFTs. The MiniOrange WP NFT Maker is a powerful plugin that enables you to create, sell, and manage NFTs representing various digital assets. With features like custom ERC20 tokens, support for multiple blockchains, lazy minting, and trading NFTs, it's the perfect tool to unleash digital creativity.

### 4. Crypto Payments Gateway: The Future of E-commerce {#crypto-payment-plugin}

To complete your Web3 ecosystem, the [Crypto Payments Gateway](https://plugins.miniorange.com/crypto-payments-using-metamask-for-woocommerce) plugin enables your WooCommerce store to accept cryptocurrency payments seamlessly. Users can make payments in various coins like ETH, MATIC, and BNB, as well as tokens like USDT and BUSD. 
With support for multiple blockchains, real-time exchange rates, and seamless WooCommerce integration, this plugin brings the future of e-commerce to your fingertips.

### 5. Smart Contracts: The Backbone of Decentralized Applications {#smart-contract-plugin}

The [Smart Contract](https://plugins.miniorange.com/wordpress-smart-contracts-web3) Plugin is a vital component of our Web3 ecosystem, enabling users to deploy NFT smart contracts on blockchain networks seamlessly. This plugin empowers developers to create and deploy decentralized applications (DApps) with ease, facilitating trustless interactions and automated transactions.

Supported by various blockchains like Ethereum, Polygon and others, the Smart Contract Plugin is adaptable and can be integrated into various platforms and content systems. This feature is essential for developers and businesses looking to leverage the power of blockchain technology in their applications.

## Creating a Seamless Web3 Ecosystem {#web3-ecosystem}

Now, let's explore how these plugins can be intertwined to create a seamless Web3 ecosystem:

**Smart Contract Plugin + NFT Marketplace + Web3 Authentication + Token Gating + Crypto Payments Gateway:**

### Step 1: User Authentication with Web3 Authentication {#user-authentication}

  The journey into our Web3 ecosystem begins with user authentication. Instead of traditional usernames and passwords, users log in using their cryptocurrency wallets. This approach not only enhances security but also offers a level of privacy and trust that traditional methods struggle to match.

&nbsp;

#### **How it works:**

Users access your platform, website, or application and are presented with the option to log in with their crypto wallet.
Users select their preferred wallet, such as MetaMask, WalletConnect, or any other compatible wallet.
They digitally sign transactions, providing a seamless and secure authentication process.

### Step 2: Empowering Decentralized Applications with Smart Contracts {#smart-contract}

- Smart Contracts for Web3 plugin allows you to easily create Smart Contracts that can be deployed on any Network using Metamask.
- Create DApps through Smart Contracts and take advantage of Blockchain security.

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#### **How it works:**

- Developers deploy NFT smart contracts to the blockchain using the Web3 Smart Contract Plugin.
- These smart contracts can be used to govern NFT ownership, create decentralized exchanges, and automate transactions, among other things.
- Users and developers can take advantage of trustless and secure interactions within the ecosystem.

### Step 3: Minting/Listing/Buying/Selling NFTs in the NFT Marketplace {#minting}

 With authentication secured through Web3, users can now explore the NFT Marketplace. Here, they can create, buy, sell, and trade NFTs representing digital assets such as art, collectibles, or virtual real estate.

&nbsp;

#### **How it works:**
 
- Users create NFTs of their digital assets, which are cryptographically secured on the blockchain.
- These NFTs can be offered for sale or traded with others in the marketplace.
- Content creators can monetize their work by selling unique digital assets.


### Step 4: Token Gating with NFTs {#token-gating}

Token Gating takes NFTs to the next level by controlling access to exclusive content or services using NFTs as proof of ownership. In our ecosystem, owning specific NFTs is a requirement to access certain features.

&nbsp;

#### **How it works:**

- Users must own specific NFTs representing exclusive access tokens to access gated content or services.
- Each NFT represents a unique digital item, and ownership is transparently verified on the blockchain.
- Content creators and businesses can monetize their offerings by creating NFTs that grant access to premium features.


### Step 5: Seamless Crypto Payments with Crypto Payments Gateway {#crypto-payments}
Completing the Web3 ecosystem is the Crypto Payments Gateway, which enables businesses to accept cryptocurrency payments. Users can make payments in various cryptocurrencies and tokens, enhancing the overall user experience.

&nbsp;

#### **How it works:**

- Users can utilize their crypto wallets, connected through Web3 Authentication, to make payments within the ecosystem using the Crypto Payments Gateway.
- Businesses can receive payments in cryptocurrencies such as ETH, MATIC, and BNB, as well as various tokens.
- Real-time conversion of fiat currency into cryptocurrency ensures seamless transactions.



## Conclusion  {#conclusion}

By combining Web3 Authentication, Smart Contract Plugin, Token Gating, NFT Marketplaces, and Crypto Payments Gateway plugins, you can create a fully-fledged Web3 ecosystem that not only offers enhanced security and privacy but also unlocks the potential for monetization and creativity. Whether you're an artist, content creator, or e-commerce enthusiast, embracing these plugins will help you navigate the exciting world of Web3 technology while ensuring a seamless and secure user experience. Start building your Web3 ecosystem today and be at the forefront of the blockchain revolution.







  





