Online buying and selling are very common nowadays. Platforms like Shopify, WooCommerce, and WordPress let business owners create their online stores. But being successful in online business is not just about setting up a store; it's also about connecting with customers and gaining their trust.
This is where SMS notifications and OTP Verification come in. These are powerful tools that help improve communication with customers and make transactions more secure.
In this blog, we will explore WooCommerce SMS notifications and OTP verification are important for building customer trust and boosting sales. We will also look at how these features work together with e-commerce to show their importance in the online shopping world.
What is WooCommerce?
WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. It is easy to install and set up on your machine. Their customizable, open-source eCommerce platform runs on WordPress and provides themes, payment options, shipping options, and more. To add, WooCommerce also lets users sell pretty much anything. Starting from physical goods, digital products, reservations, and other services.
You can just start your WooCommerce site within a few steps from WooCommerce site.
In any e-commerce site, building customer loyalty and trust requires clear communication and ensuring customer satisfaction. At the same time, it's essential to collect accurate customer data and protect your site from spam or bot activity.
Both of these challenges can be addressed by implementing SMS notifications to maintain direct communication with customers and OTP verification to securely validate their identity and collect accurate contact information.
Why WooCommerce SMS notifications are important?
Yes, sending WooCommerce SMS or text notifications is important for WooCommerce stores. Suppose someone came to your site and created an account. Then you can send the Welcome or Thank You text as confirmation SMS notifications to your customers as ‘Thank you for creating the account with us - XYZ’. Similarly, you can send SMS/text notifications to your admins to keep them informed.
This is a very simple example of sending an SMS or text message to your customers and admins. With these notifications, the customer feels welcomed and appreciated. Sending WooCommerce SMS notifications also helps to build bonds, build trust among customers and admins, and boost sales. Let's explore the different ways WooCommerce notifications can benefit your site, as outlined below.
- WooCommerce SMS notifications help connect with customers.
- Provide updates to customers on order status, payments, and various other important details with notifications on the WooCommerce site.
- With SMS or say text notifications, you can inform customers about offers, discounts, and other deals that you are offering on your WooCommerce website.
- Along with customers, you can also keep all the admins of your site updated regarding orders with SMS notifications.
- Sending abandoned cart SMS or text notifications to your customers helps to increase the sales and revenue of your WooComerce site/store.
The importance of SMS notifications is not limited to these alone; there are many other reasons why you need SMS Notifications on your WooCommerce site. I have covered some major points in this blog.
Yes, sending SMS or text notifications is important for the WooCommerce site. It can be very frustrating when someone is ready to make a purchase and they don’t receive your confirmation message. An update to customers regarding account registration, order status, payment, tracking, and more is a great way to build trust and increase sales. For example, if someone goes to check out but doesn’t complete their purchase, you can send them an SMS or text message letting them know that they need to finish checking out before they can pay for the order.
You can also send notifications when you provide discounts, promotions, or coupons to your customers. This is a great way to build brand loyalty and encourage repeat business. When you use SMS marketing to provide customer support, you can reach your customers quickly and easily. You can respond within minutes of receiving a message, which is great if your customer is in need of immediate assistance.
You can send SMS or text notifications to all admins of your WooCommerce site to keep them updated regarding customers. This helps the admins and customers be on the same page and creates trust
Events to send SMS Notifications from your WooCommerce site/store
Events to send notifications or text messages vary according to your site/business. However, here are some events available that are the same and must-have for every WooCommerce site.
1. Customer Registration :Send SMS/text notifications to all admins whenever customers register/create an account on your WooCommerce site and assure them by sending them confirmation notifications.
2. Order Update :Send SMS or text notifications to customers whenever they update their orders, providing them with the assurance they need to stay confident in their purchases. In addition to keeping customers in the loop, the order update notification also notifies site admins whenever an order is updated. This allows admins to respond promptly and efficiently to any customer inquiries
3. Order Creation :With order creation notification, you can automatically notify customers and admins whenever a new order is created. This helps to improve communication and reduce confusion, ensuring that everyone is on the same page. Keep your customers satisfied and your team informed with these SMS/text notifications for any e-commerce site
4.Order cancellation :With order cancellation notifications, you can automatically send notifications to customers and admins when an order is canceled, keeping everyone informed in real-time. This helps to build trust and loyalty with your customers, and it also reduces the workload of your support team by automating this process.
5. Order Fulfillment :Delight your customers with real-time updates on their order fulfillment status by using/sending SMS notifications. With the order fulfillment notification, you can automatically send updates via text or SMS to customers and admins once an order has been fulfilled. This helps to build trust and satisfaction with your customers by keeping them informed about their orders.
6. Order Payment :You can automatically send payment confirmation notifications to customers, letting them know that their payments have been successfully processed. This helps to build trust and transparency with your customers
7. Refund :Keep your customers in the loop with the easy-to-use refund notification. As soon as a refund is processed, you can send an automatic notification to both the customer and the admin, ensuring that everyone is aware of the status of the refund.
8. Order deletion :Keep your WooCommerce site admins informed of any changes to your orders when orders are deleted. You can receive automatic notifications as soon as any order is deleted from your site.
9. Tracking Notifications :Improve your customers’ post-purchase experience by providing tracking notifications. With SMS Notification, you can send automatic notifications to customers as soon as their order is shipped, along with tracking information and delivery updates.
10. Low-stock Notifications :Low-stock notifications are an essential feature for any WooCommerce store. You can receive timely alerts when your inventory reaches a specific threshold, ensuring you never run out of stock. With our low-stock notifications, you can ensure that you always have the right products in stock, and you can improve your customers' shopping experience by preventing out-of-stock items.
11. Out-of-stock Notifications :Out-of-stock notifications give you an alert when any of your product inventory hits zero. You can restock it immediately and prevent customers from leaving your store without buying anything.
12. Back-in-stock notifications :Back-in-stock notifications alert users when an item is available again, ensuring they're the first to know and won't miss the chance to purchase it.
These are a few events that every WooCommerce store can send SMS Notifications and increase engagement with your customers.
Benefits of SMS Notifications
We know the importance of SMS notifications and events that can be triggered. Let’s now see what benefits we will receive by sending the WooCommerce SMS notifications.
- Real-time updates: SMS or text notifications from your WooCommerce site provide real-time updates about order status, which can help reduce customer anxiety and improve their overall experience. Customers appreciate being kept informed about their orders, and SMS notifications provide a quick and easy way to provide them with updates.
- Improved communication: SMS notifications provide a more direct and personal form of communication with your customers, helping to build a stronger relationship with them. By using SMS notifications to keep your customers informed, you can increase customer engagement and build trust in your brand or WooCommerce site.
- Increased sales: SMS notifications can be used to promote sales and discounts, which can help increase sales and revenue. By sending promotional messages and discounts directly to your customers' phones, you can encourage them to make a purchase and increase sales.
- Higher open rates: SMS messages have a significantly higher open rate than emails, with studies showing rates as high as 98%. This means your customers are far more likely to see your messages and stay updated on their orders.
- Customer retention: By keeping your customers informed and engaged throughout the purchasing process, you can improve customer retention and encourage repeat business. Customers who have a positive experience on your site are more likely to return and make additional purchases.
OTP Verification for WooCommerce
We’ve discussed the importance and benefits of SMS notifications, but now it’s essential to consider whether the data collected from your WooCommerce store is accurate and verified. Accurate data ensures you can effectively connect with customers and keep them informed through notifications.
By enabling OTP verification on your site, you can easily verify your customers' information, ensuring the quality of your leads and enhancing security.
Now that we understand the importance and benefits of SMS notifications, another critical issue is ensuring the data collected from your WooCommerce store is accurate and verified. Only with verified data can you reliably connect with customers and keep them informed through notifications. This can be easily accomplished by implementing OTP verification via mobile/SMS.
OTP Verification is a very well-known and basic security functionality that should be present in any WooCommerce site. It prevents you from collecting fake or wrong information, saving you time and effort. It also helps to secure your WooCommerce site from any spam from bots, preventing any duplicate entries, payment transactions, etc. It provides additional security over your WooCommerce site or store.
Basic Usecases for OTP Verification for WooCommerce site
OTP Verification is a widely used feature across various industries and websites, with specific applications depending on the context. Here are some common use cases for a WooCommerce site or store.
- Login/Registration : Whenever the user registers or logs into your site, you can verify the user's mobile number through SMS verification. This helps to avoid duplicate entries.
- Checkout : When users purchase a product, you can verify their mobile number to ensure they stay informed about their order and provide a reliable way to contact them during shipping or delivery.
- Cash on delivery (COD) payment option : Cash on delivery (COD) payment option: When the user selects the COD payment option, it is necessary to verify the user's contact details so as to reach out to them easily.
- To enter the site/store : When any user is not registered on your WooCommerce store, you can only verify the user's identity through mobile number authentication and provide access to your store.
- Forgot/Reset Password : Before allowing a password reset, OTP verification can be used to authenticate the user and ensure secure access to their account.
- Product Returns : OTP verification can help confirm the identity of users returning products, reducing the risk of fraudulent returns or returns made by non-customers.
- Account Recovery : OTP verification is essential for validating a user’s identity during the account recovery process, ensuring secure access to their account.
- Account Deletion : If a user requests to delete their account, OTP verification can be used to confirm their identity and prevent unauthorized or accidental account deletion.
Benefits of OTP Verification
- Enhanced Security : OTP Verification provides an additional security layer to your WooCommerce store/sites.
- Cost Effective : OTP Verification is the most affordable security and basic functionality for WooCommerce sites and stores
- Data validation : OTP verification helps in verifying the data and storing the correct data only. It also reduces the database size as the fake details have already been prevented from finding their place here.
- Improved user experience : While OTP verification adds an extra step to the login or checkout process, it also provides reassurance to users that their accounts and transactions are secure. This builds user confidence in the site and encourages repeat purchases.
Conclusion
SMS notifications play a vital role in enhancing customer engagement and boosting revenue for WooCommerce sites. They keep customers informed, build trust, and strengthen relationships. Additionally, OTP Verification adds an extra layer of security by ensuring customer identities are verified, offering both protection and peace of mind for WooCommerce businesses.
Where can I find the SMS Notification and OTP Verification for a WooCommerce site?
miniOrange OTP verification plugin provides the OTP Verification and SMS Notifications functionality on different forms on WordPress. We provide different solutions for OTP functionality on other CRMs and technology stacks. With the miniOrange plugin, you can send notifications to customers and admins via SMS, email, and WhatsApp as per your store requirements. It provides notifications on various events like customer registration, order status, payment, refund, etc.
- Features that the miniOrange OTP Verification plugin provides are listed below
- OTP over SMS, Email, WhatsApp, Call, etc
- WooCommerce SMS Notifications
- Support 6+ WooCommerce forms
- External SMS\Email Gateway Options
- Passwordless Login
- Multiple Language Support
And many more…
To learn more about our plugin please visit our page WooCommerce SMS Notification and OTP Verification You can install our free Order Notification / SMS OTP Verification / Email OTP verification on the WooCommerce plugin and test the functionality: Plugin Reach out to us at otpsupport@xecurify.com for any queries
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