Digital Marketing Analyst/Specialist
Status: Full Time, Employee
Experience: 3 to 8 years
Qualification: BE/B.Tech in Computer Science, Information Technology, or a related field. Additionally, Masters in Marketing, Business Administration, and Communications are preferred but not mandatory.
Location: Baner, Pune
Roles & Responsibilities:
- Collect and analyze website traffic data and other digital touchpoints using tools like Google Analytics, SEMrush, and social media analytics.
- Monitor and analyze key performance indicators (KPIs) like lead generation, website conversions, bounce rates, and engagement metrics.
- Provide insights into customer behaviour, user engagement, and conversion paths on digital platforms.
- Generate regular reports for stakeholders that summarize data, trends, and performance metrics.
- Assist in the development of SEO strategies to improve organic search rankings and drive traffic to the company's website.
- Run A/B tests on landing pages, ads, and email campaigns to identify the most effective strategies.
- Track and measure the performance of social media campaigns and report on key metrics like engagement, reach, and follower growth.
- Monitor industry developments and emerging digital marketing trends to ensure the company stays ahead of the curve.
Requirements:
- Should be able to create and execute strategies for online marketing, campaigns, lead tracking and map customer journeys through our sites.
- Proficiency in multiple tools such as Google Analytics, Google Tag Manager, Google Search Console, Semrush, Microsoft Clarity, etc.
- Experience with search engine optimization (SEO) and search engine marketing (SEM) practices.
- Proficient in social media platforms' analytics (Facebook Insights, LinkedIn Analytics, Twitter Analytics).
- Demonstrable experience in marketing data analytic and tools.
- Solid computer skills, including MS office. Marketing software (Adobe Creative suit & CRM) and applications.
What We Offer You:
- A constant stream of new things for you to learn. We're always expanding into new areas and exploring new ideas.
- A set of extraordinarily talented and dedicated peers.
- A stable, collaborative, and supportive work environment.
Compensation:
It will be the best in the industry and according to experience of the candidate and company norms.
To apply for this position, please email your resume to careers@xecurify.com and simply mention in the subject as Digital Marketing Analyst/Specialist.
