Performance-Based Marketing Specialist (Google Ads)
Status: Full Time, Employee
Experience: 2 to 6 years
Qualification:: Bachelor's / Master's degree (Marketing) or equivalent experience.
Location: Baner, Pune
Roles & Responsibilities:
- Develop, implement, and optimize Google Ads and LinkedIn Ads campaigns to achieve predefined performance objectives like lead generation, conversions, or sales.
- Conduct comprehensive keyword research, create compelling ad copies, and structure ad groups for targeted and effective advertising.
- Utilize data analytics and conversion tracking to measure and analyze campaign performance, making data-driven decisions to enhance ROI.
- Monitor campaign metrics regularly, adjusting bidding strategies, keywords, and ad placements for optimal performance.
- Collaborate with the creative team to develop compelling ad content and landing pages aligned with campaign objectives.
- Stay updated with industry trends and changes in the Google Ads and LinkedIn Ads platforms to implement innovative strategies.
Requirements:
- Proven experience in managing Google Ads and LinkedIn Ads campaigns, with a strong preference for demonstrated success in the B2B industry.
- Proficiency in data analysis tools and conversion tracking methodologies to interpret campaign performance metrics.
- Strong analytical skills to derive insights and optimize campaigns effectively.
- Proficiency in Google Analytics 4 (GA4) for tracking and analyzing website and campaign performance metrics.
- Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite, etc.).
- Familiarity with A/B testing methodologies and a basic understanding of design principles for creating landing pages, display ads, and video creatives aligned with campaign objectives.
- Ability to collaborate effectively and communicate campaign objectives and results clearly.
- Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
- Fluency in English.
What We Offer You:
- A constant stream of new things for you to learn. We're always expanding into new areas and exploring new ideas.
- A set of extraordinarily talented and dedicated peers.
- A stable, collaborative, and supportive work environment.
Compensation:
It will be the best in the industry and according to experience of the candidate and company norms.
To apply for this position, please email your resume to careers@xecurify.com and simply mention in the subject as Performance-Based Marketing Specialist.
